RIP-OFF #1:UNBELIEVABLY LOW
PRICE.To some degree, all of us are
attracted by low price because we want to work within a budget.But some carpet cleaners use price as the
bait for their false and misleading advertising.They offer a cheap—usually between $3.95 and
$9.95 per room—and then, once they’re in your home, they pressure you into
buying “add-ons.”It’s as if you were
buying a car and found that the dealer was charging you extra for the tires and
steering wheel.Carpet cleaning is not
as cheap as some unethical carpet cleaners would like you to believe.
RIP-OFF #2:BAIT AND SWITCH.Dual process carpet cleaning describes the
process of shampooing or heavy preconditioning, followed with hot water extraction
carpet cleaners often use dual process as a bait-and-switch technique.Here’s how it’s done:first, they “bait” you with a basic cleaning
(single process) at an unbelievably low price.Then, when you call, they try to “switch” you to more expensive
dual-process cleaning.If you don’t fall
for their switch and choose their basic service, you’ll likely receive poor
workmanship using little or no chemical and they will not guarantee their work.
RIP-OFF #3:UNSUPPORTED CLAIMS.“THIS CLEANING METHOD IS THE BEST.”You’ll read this in almost every ad.You’ll hear this from virtually every carpet
cleaner.Remember this:the method that’s best for you is the method
that achieves your goal.If you want a
method that dries quickly, then a method that takes a long time to dry isn’t
the best for you.So before you choose a
carpet cleaner, identify your objectives.Then select the method that best reaches those objectives.
RIP-OFF #4:OUTDATED BELIEFS.“HOT WATER DAMAGES YOUR CARPET.”Years ago, many people believed this was true
because their carpets were damaged by “technicians” who didn’t know how to
properly clean using hot water.But
today, we know it’s false.By washing
and then rinsing your carpet with hot water, your carpet is thoroughly cleaned
- - in the same way that a person who showersand then rinses off the dirt and soap will be much cleaner than the
person who takes only a sponge bath.Obviously, each carpet cleaner will be biased toward his own
method.And each method does have
advantages.So I suggest you look to
what carpet manufacturers say.Shaw
Industries, the largest carpet manufacturer in the world, recommends only hot
water extraction cleaning with a truck-mounted unit used by firms that are
6 COSTLY MISCONCEPTIONS ABOUT CARPET
MISCONCEPTION #1:You should
wait as long as possible before cleaning your carpet.
No.Dirt is an abrasive - like sandpaper.Every time you step on your carpet, you grind
dirt into the carpet fibers.This cuts
your carpet, just as if you had used a knife.This cutting causes your carpet to wear out faster.A dirty carpet will not last as long as a
clean carpet.And while vacuuming helps
– by itself, it’s simply not enough.The
longer you wait to have your carpet cleaned, the more damage you do to your
carpet and the faster it wears out.
MISCONCEPTION #2:The only
reason to clean carpets is to remove the dirt.
No.as you probably know, outdoor air contains
pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust – and
hundreds of other chemicals.When you
come into your home, you carry those pollens, bacteria and chemicals in your
hair and on your skin, clothing and shoes.Not surprisingly, all those chemicals and toxins wind up in your carpet.
you have allergies, asthma, emphysema, or other breathing problems – one major
source of your problem could be the pollens, fungus, smoke and chemicals in
MISCONCEPTION #3:One method
of carpet cleaning is as good as another.
No.The dry cleaning methods – which are dry
foam, dry chemicals and dry compound – do not rinse your carpet in any
way.Instead, they leave a dirty
residue.You might say they clean your
carpet only half way.The most effective
method is hot water extraction.
water extraction means a hot water cleaning solution, under high pressure, is
forced into your carpet and then sucked out of your carpet.Shaw Industries, the world’s largest carpet
manufacturer, recommends hot water extraction as the primary method of cleaning
carpets, along with an IICRC approved firm.
cleaners use one of two types of hot water extraction.If they use a large unit that operates from a
van or truck outside your facility, it’s called a truck-mount extraction.If they use a small unit that can be brought
inside, it’s called portable extraction.Shaw’s first choice is the truck-mounted unit – and it recommends the
small, portable unit only in areas where the truck-mounted unit will not reach.
truck-mount extraction cleans much better because it heats the water to a
higher temperature – which breaks up the dirt, bacteria, chemicals and pollens
in the carpet.Then the machine uses
high suction to draw the dirt and chemicals out of your carpet.This is the method our company uses.
MISCONCEPTION #4:Having the
right equipment is all a company needs to clean your carpets properly.
true.Many companies own hot-water
cleaners but very few companies teach their employees how to use them
properly.This is why it’s important
that you choose your carpet cleaner carefully.The best cleaning companies are those that have been certified by the Institute of Inspection, Cleaning and Restoration
Certification, known as the IICRC.Before
you choose a carpet cleaner, ask to see written proof of the company’s IICRC
certification and also the certification of the technician who is going to do
the job!If they don’t have them – don’t
Company that offers the lowest price is the company you should hire.
No.I’ve seen so many problems arise from
lowest-bid companies that I suggest you NEVER hire the company that quotes the
cheapest price.The two most common
(1)the price may not be for the services you
want performed.The company may be
equipped to remove only the dirt from your carpet.But you may want bacteria, fungus, pollens,
dust mites and tobacco residues removed as well.
(2)the price you see advertised may not be the
price you pay.Many homeowners have
learned that the low price they saw advertised lasted only until the carpet
cleaner got into their home.Then they
were pressured into paying a lot more for a variety of add-ons.(Some carpet cleaners even break the law by
using illegal bait and switch tactics).
MISCONCEPTION #6:Any honest
carpet cleaning company should be able to give you an exact price quote over
wish this were true, but it isn’t.
reputable carpet cleaning companies almost never price carpet cleaning by the
room.Instead, carpet cleaning is
usually priced by the square foot.So,
if you would like me to tell you the exact cost of cleaning your carpet, I need
to know the exact number of square feet that you want cleaned.To get an accurate measurement, I use a
measuring tape to calculate the exact size of the carpet area.
give you an idea of how we estimate the cost of cleaning, here are the three
things we consider:
the type of carpet.Certain types of
carpet are harder to clean than other types.
the amount of soiling.Carpet that
hasn’t been cleaned for ten years will take longer to clean than carpet that we
cleaned within the last six months.
the amount of furniture we have to move.If you move your furniture, you will save money.
CRAWLIN’ CRITTERS AND CRUD:A
GUIDE TO THE SLIME, GRIME AND LIVESTOCK THAT’S SLEEPING, CREEPING AND GALLOPING
THROUGH YOUR CARPET.
Plus, don’t forget living
creatures, such as dust mites, fleas and critters that live, hide and breed in
(Will you help us?We’re trying to find at least one thing that
is in your carpet for every letter of the alphabet, and we don’t’ have anything
at all for these letters:J,K,N,O,Q,W,X,Y,Z.If you can think of something that could be
in your carpet that begins with these letters – or any other letters – please
write or email to us and we will include them in our next consumer’s guide.)
WHICH METHOD CLEANS BEST?
Dry foam:The carpet cleaner
applies shampoo to your carpet, allows it to dry, and then, without rinsing,
sucks the dried shampoo into a vacuum.Can you imagine applying shampoo to your hair, allowing it to dry and
then removing the shampoo from your head with a vacuum?This method leaves dirty residue in your
carpet, which is one reason dry foam is not too effective.
Absorbent pad (bonnet cleaning):This method is similar to dry foam, except that the company sets a large
cotton bonnet on your carpet and with a floor polishing buffer machine on top
“buffs” the carpet.The rotating motion
causes the bonnet to absorb dirt from your carpet.This method is also called bonnet cleaning.Bonnet cleaning is like trying to use a large
cotton towel or mop to rub the dirt out of the carpet.It is not very effective.
Dry, absorbent powder:The
dry-compound method spreads a moist, absorbent powder through the carpet.The powder is allowed to dry and then sucked
into a vacuum.This method leaves dry
sponge particles at the base of the carpet yarn.And because the carpet is not rinsed, this
method is not very effective.
Hot water extraction:This
is a fancy way of saying that a hot water cleaning solution under high pressure
is forced into your carpet and then sucked out of your carpet.
In a recent Technical Bulletin,
Shaw Industries, the world’s largest carpet manufacturer, “recommends the hot
water extraction system, which research indicates provides the best capability
You can choose from two different
types:truck-mount extraction, which is
done with a large machine mounted in a truck or van; or portable extraction,
which is done with a small, hand-held unit.
On which type to choose, Shaw’s
Technical Bulletin states:“[cleaning]
can be done from a truck mounted unit outside the facility with only the hose
and wand brought inside, or where a truck-mounted unit cannot reach, by a
portable, self-contained system brought into the facility.”
As you can see, Shaw recommends
the truck-mounted unit first.And this
is not surprising.You see, the
truck-mounted unit cleans much better because it heats the water to a high
temperature - - and shoots the cleaning solution into the carpet at higher
pressures.This breaks up the dirt,
bacteria, chemicals and pollens in the carpet.Then the machine produces huge vacuum volume to draw the dirt and
chemicals out of your carpet.This is
the method our company uses.
No question, the most effective
way to clean carpeting is with a hot-water unit mounted in a truck. It is the most powerful cleaning machine on
the market and the only machine that cleans your carpet of dirt, harmful
bacteria, fungus, chemicals, pollens, tobacco residue and dust mites.
Some people believe that hot
water damages your carpet, but this is not true.By washing and then rinsing your carpet with
hot water, we clean your carpet completely - - in the same way that the person who
showers and then rinses off the dirt and soap will be much cleaner than the
person who takes only a sponge bath.
7 MISTAKES TO AVOID WHEN CHOOSING A
MISTAKE #1:Choosing a
carpet cleaner based on equipment alone.No question, your carpet cleaner needs first-rate equipment.But he also needs something else.He needs employees who are skilled at operating
that equipment.Many companies own
hot-water extractors but very few companies teach their employees how to use
them properly.The best way to know that
the carpet cleaner’s employees have been properly trained is to make sure the
cleaner has been certified by the Institute
of Inspection, Cleaning
and Restoration Certification (IICRC).Before you choose a carpet cleaner, ask to see written proof of the
company’s and the technician’s IICRC certification.
MISTAKE #2:Choosing a
carpet cleaner based on low price.Low
price could be a problem in three ways:(1) low price can be the bait that attracts your phone call.But once the cleaner gets into your home, he
pressures you into a much more expensive job.(2)Low price can be for a
single-process cleaning.Rarely does the
consumer know what this means and, when told, asks for the dual-process
cleaning instead, which costs much more.(3)Low price means the carpet
cleaner has cheap equipment, which will not effectively clean your carpet.
MISTAKE #3:Choosing a
carpet cleaner based on a single telephone call.Instead, invite the person to your home and
ask for a specific written quotation.Then you’ll know exactly what the carpet cleaner recommends - - and you
will not be the victim of high pressure tactics when the technician steps into
your living room.
MISTAKE #4:Choosing a
carpet cleaner who does not offer a guarantee.In my view, every carpet cleaning company should be fully accountable
for their work.And if you are not
pleased with the job in every way, there should be a written statement of their
promise to correct the situation.Not
all carpet cleaners offer a guarantee.Or, if they do, the guarantee may be “limited.”Ask the carpet cleaner if he offers a
guarantee and make sure that he offers this in writing.If you are not completely satisfied with the
cleaning that our company has performed we will pay another IICRC certified
company, of your choosing, to re-clean the same areas.
MISTAKE #5:Choosing a
carpet cleaner without getting comments from his other clients.
Any carpet cleaner can say
anything about his past jobs.And,
sadly, some of what he says may not be true.Make sure you ask for references or read comments from current customers
so you can depend on the carpet cleaner and his work.
MISTAKE #6:Choosing a
carpet cleaner who is not certified by the Institute of Inspection,
Cleaning and Restoration Certification (IICRC).
If your carpet cleaner is not a
close friend, you may not know whether he has the knowledge or experience to
clean your carpet well.If you want to
be sure you are hiring a competent professional, make sure he is IICRC
certified.The carpet cleaner must earn
that certification through study, experience and successful completion of
formal, written examinations.In effect,
cleaners who are certified by the IICRC have earned a college degree in carpet
MISTAKE #7:Choosing a
carpet cleaner who does not use a truck-mounted, hot water extraction system.
You might expect this from us,
since our employees use this type of system.But there are several good reasons.Portable hot water systems are good, but they are not as good as
systems are the Rolls Royce of carpet cleaners.Compared with portable hot water systems, truck-mounted systems use
hotter water, higher pressure and stronger suction.So all the way around, you get a much better
job.No two ways about it.
THE IMPORTANCE OF VALUE AND PRICE
Price is what you pay.Value is what you get.
When you select a carpet cleaner,
you will choose from a wide variety of cleaning methods and prices.
Shaw Industries, the world’s
largest carpet manufacturer, recommends hot water extraction from a
truck-mounted unit, and using a portable unit only in areas where the
truck-mounted unit will not reach.
Here’s why:A truck-mounted unit cleans much better than
a portable unit for three reasons:
(1)It heats the water to a higher
temperature.For every 18 degree
increase in temperature above 188 degrees F, you double the water’s cleaning
ability.So, if the water temperature is
136 degrees F, it will clean twice as well as water that is 118 degrees F.154 degree water will clean four times as
well as 118 degree water.And so on,
until you reach a temperature of 250 degrees F.
(2)It shoots the cleaning solution into your
carpet at higher pressures, which breaks up the dirt, bacteria, chemicals, and
pollens.300 to 400 pounds per square
inch is the optimum pressure for truck-mounted hot water extraction.
(3)The machine uses stronger suction to draw the
dirt, chemicals, bacteria, pollens and tobacco smoke residue out of your
Not surprisingly, having your
carpet thoroughly cleaned with truck-mounted hot water extraction costs more
than renting a shampooer at the corner grocery store.
If you bought the cheapest
carpeting you could find, then renting a small shampooer might be all you
need.No question, it will get out some
of the dirt - - but the key word here is “some.”It will not get out many of the pollens,
chemicals, bacteria and dust mist residues.
On the other hand - - if you want
your carpet to look good and give you years of dependable service - - then you
need to take extra good care of it.This
means you need to have it cleaned by a skilled, qualified technician at least
every six months to one year, depending on the amount of soiling and foot
traffic it receives.And you need to
have it cleaned thoroughly and disinfected, as only a truck-mounted hot water
extractor can do.
DO YOU WANT A CLEAN, HEALTHY CARPET?
Which is more important to
you:a clean carpet - - or a clean and
healthy carpet?Yes, I assure you, there
is a big difference.
Each carpet cleaning method has
advantages and disadvantages.Some
methods will get out only the dirt.Other methods will get out dirt and grease.Still others will get out virtually
everything.And, to be sure, some are more
expensive than others.
If all you want is a cheap,
rinse-the-dirt-off-the-top cleaning - - which you might find for around $3.95
per room - - then we respectfully ask that you call another company.
But if you want to protect your
health - - if you want to protect your investment in carpeting - - if you want
to protect your family from the countless bacteria, fungus, pollens and dust
mites that reside in your carpet, then you are invited to call us.
The truck-mounted hot water unit
we use is the most effective cleaning system available today.Likewise, it is one of the most expensive
units on the market.But we bought this
unit for a good reason:more and more
families want the good-health benefits that come from having a fresh, clean
Have you ever seen how dirty a
little boy’s pants get when he plays outdoors?If you have, then you know how you can brush off his pants and make him
think they are clean.Or, if you want
the job done right, you can machine wash them in hot water and detergent and
you will KNOW they are clean.
The same is true for your
carpet.You can hire someone for $25 to
$50 who will “brush off” your carpeting and make you think it is clean.Or, if you want the job done right, we will
wash your carpets with hot water and detergent using our state-of-the-art
cleaning machine and you will KNOW they are clean.
So if you want a thoroughly clean
carpet - - if you are willing to invest in your family’s good health - - you
are invited to call us.You will receive
a written estimate, at no cost or obligation.And if you give us the go-ahead, you are further protected with our . .
100% NO-RISK GUARANTEE
We want you to be super-pleased -
- in fact, absolutely delighted - - with every carpet and upholstery job we
do.So every job comes with our
iron-clad, risk-free, guarantee. What does this mean?Simply this:if you are not happy with our work, we will re-clean the area for
free.And if you still are not pleased,
we will pay another IICRC certified company, of your choosing, to re-clean the
same areas.Many companies do not
guarantee their work - - but we feel nothing is more important than your
complete and total satisfaction.We
stand behind every job 100%.If you ever
have any questions or concerns about our work, please call us right away.